Our story
Two years in the open
From a nameless side project to coaching apps in both stores — every milestone that mattered, including the wrong turns.
JUNE 2024 → TODAY · UPDATED AS WE GO · JUMP TO TODAY ↓
The Build
JUN 2024 — FEB 2025Nine months of code before anyone else saw it.
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Day one FIRST
The first lines of code. No name, no domain — just an idea about coaching people who aren't in the room.
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The domain: onlinefitness.app
The project gets its name, a month after the first line of code. Product first, brand second.
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First workout calendar prototype
The calendar shows up on day one of the named project — and never leaves. It is still the product's anchor.
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Installable on phones
Add it to your home screen: the first version that lived on a phone, long before the store apps existed.
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Exercises, programs, clients
The three things every coach needs — an exercise library, programs and a client list — land in a single October week.
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First video upload
Exercise demos go video-first: upload a clip once, and it plays inside every workout that uses it.
The exercise library today
Private Beta
MAR 2025 — AUG 2025First outsiders, first AI, first birthday.
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The workout calendar, rebuilt
The calendar-centred coach workflow ships in the shape it still has today.
See the workout builder -
Coach–client chat
Conversations move into the product. Voice messages follow the same week.
See the client app -
Private launch LAUNCH
First outside users are invited in — nine months of building before anyone else touched it.
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AI writes its first words FIRST
Exercise descriptions written by AI, right in the editor — the first AI feature a coach could actually see.
What the AI does now -
One year
Twelve months in: a private beta, the first AI feature, and a product that finally looks like one.
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The assistant gets tools
The assistant starts doing, not just writing: it builds exercises and workouts, sends forms and reads feedback.
The AI assistant today
First Coaches
SEP 2025 — JAN 2026Real trainers, real clients, real checkout.
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First coach onboarded FIRST
A real trainer starts using the product — and breaking it in ways we never predicted.
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New workout calendar for coaches
The planning screen gets its biggest rework yet.
See the workout builder -
Billing, take one
Subscriptions and checkout, built in six days and live by December. Keep reading; this is not billing's last appearance.
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Mariia and Diana FIRST
Our first working coach–client pair. For the first time, the product is used exactly as designed.
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Coaches two and three
Gil and Kristina onboard within a week of each other.
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The marketing site splits out
OnlineFitness.app gets a proper website: home, blog, pricing, install.
Going Mobile
FEB 2026 — MAY 2026Two stores, one app, first revenue.
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Submitted to both stores
The first native iPhone and Android apps go to App Store and Google Play review — the same day.
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iOS approved LAUNCH
Seven days from submission to the App Store.
Get the app -
First paid customer FIRST
Johanna pays $375 — the first revenue after 22 months of building.
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Android approved LAUNCH
Both apps live — iPhone and Android, the same app on both.
Get the app
The Pivot Summer
JUN 2026 — JUL 2026Six weeks in the wrong direction — and what it taught us.
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The D2C pivot PIVOT
We point the product at coaching clients directly — and tear out billing, referrals and self-signup to move faster. Painful, useful.
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Funnels and password-free login
Quiz funnels for lead capture; passwords replaced with email codes. Both outlive the pivot that created them.
How funnels work -
The MCP connector FIRST
AI assistants like Claude can drive a coach account directly — 125+ tools today.
The MCP connector -
Two years — and funnels go live
Funnels go live for real coaches on the project's second birthday.
How funnels work -
Back to B2B PIVOT
Six weeks of D2C taught us where the value is: the product serves coaches, and funnels now bring them clients. The wrong turn that fixed the strategy.
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The workout deck
Client workouts rebuilt as a full-screen, swipeable video deck.
See the client app
Going Public
AUG 2026 — TODAYFreemium, a Handbook, and the doors open.
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Billing, take two: freemium
Free for up to 3 clients, Pro at $49/month — live with real money two days later.
Pricing -
The Handbook
The Online Fitness Coach Handbook: 6 parts, 40 chapters, free on the site.
Read the Handbook -
MCP goes public
Step-by-step guides to connect Claude and ChatGPT, and a full list of everything the connector can do.
Every MCP tool, listed -
The exercise library, refilmed
51 exercises shot vertically for the phone, folders and search, and AI that names your own uploads from the video.
See the exercise library -
No more empty screens
New coaches land in a fully populated demo workspace: clients, chats, a program, a funnel.
What a new account comes with
The story continues
Today that means apps on iPhone and Android, a 40-chapter Handbook and a free plan for your first three clients. This page grows a new entry every time something worth telling ships.